LOST IN A LABYRINTH

Few in the supermarket industry would argue that trade promotion practices have a significant impact on all facets of the supply chain.As just the most visible example, forward-buy inventory represents more than 20% of distributors' total inventory, according to a survey of retailers and wholesalers conducted by Andersen Consulting, Chicago.Yet efficient promotion -- the Efficient Consumer Response

Few in the supermarket industry would argue that trade promotion practices have a significant impact on all facets of the supply chain.

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