LOVE: A MANY SPLENDA-D THING

Consumers can't seem to get enough of Splenda. After just a few short years, the sweetener now accounts for more than 51% of all sugar substitute sales. It was largely responsible for the 8.1% increase in sales over the past year, bringing the total category to more than $320 million, according to Information Resources Inc. More versions are on the way, too, including a new brown sugar formulation.Not

Consumers can't seem to get enough of Splenda. After just a few short years, the sweetener now accounts for more than 51% of all sugar substitute sales. It was largely responsible for the 8.1% increase in sales over the past year, bringing the total category to more than $320 million, according to Information Resources Inc. More versions are on the way, too, including a new brown sugar formulation.

Not everyone is enamored, however. In a letter to the trade, California Giant, Watsonvi

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