LOW-CARB MARKETING REQUIRES EDUCATION

DENVER (FNS) -- It's too premature to throw traditional marketing techniques at low-carb consumers, who are still navigating the basics of the emerging -- but explosive -- category, a group of panelists said at the two-day Low Carbiz Summit here."Many of our potential customers do not even know what the terms 'low carb' and 'reduced carb' mean," said David Martinez, sales and marketing director for

DENVER (FNS) -- It's too premature to throw traditional marketing techniques at low-carb consumers, who are still navigating the basics of the emerging -- but explosive -- category, a group of panelists said at the two-day Low Carbiz Summit here.

"Many of our potential customers do not even know what the terms 'low carb' and 'reduced carb' mean," said David Martinez, sales and marketing director for Low Carb Success, a Hutto, Texas-based manufacturer/distributor of diet foods.

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