LOW-FAT VOLUME FOUND TIPPING SCALES WITH HEFTY GAINS IN DAIRY CATEGORIES

Low-fat products are continuing to gain in popularity, representing the majority of some category sales in supermarket dairies, according to analysis of scanning data from A.C. Nielsen, Schaumburg, Ill.Fat-free products in particular are gaining market share in many segments, according to national scanning data on dollar sales and unit volume of low-fat, fat-free and regular dairy products that A.C.

Low-fat products are continuing to gain in popularity, representing the majority of some category sales in supermarket dairies, according to analysis of scanning data from A.C. Nielsen, Schaumburg, Ill.

Fat-free products in particular are gaining market share in many segments, according to national scanning data on dollar sales and unit volume of low-fat, fat-free and regular dairy products that A.C. Nielsen analyzed for SN. The period analyzed was the 52 weeks ended June 1995.

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TAGS: Dairy