LOW-INCOME CUSTOMER IS WORTH GETTING: CONSULTANT

CHICAGO -- Many supermarket retailers are missing a golden opportunity to cater to low-income customers, who spend as much at the supermarket as their high-income brethren and account for a larger percentage of the U.S. population.These were among the startling facts presented by George Chirtea, a consultant with 45 years of experience in the grocery industry, at a session at the Food Marketing Institute's

CHICAGO -- Many supermarket retailers are missing a golden opportunity to cater to low-income customers, who spend as much at the supermarket as their high-income brethren and account for a larger percentage of the U.S. population.

These were among the startling facts presented by George Chirtea, a consultant with 45 years of experience in the grocery industry, at a session at the Food Marketing Institute's annual industry convention held here this month. The session, titled "Marketin

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