LOW-PRICED PRIVATE LABEL IS COMING TO WHOLE FOODS

AUSTIN, Texas -- Whole Foods Market here plans to launch a low-cost private-label line in an effort to compete against stores like Trader Joe's and conventional supermarkets."It's natural products at lower prices," Peter Roy, president of Whole Foods, told SN.The new line, slated to hit the shelves in about a month, is called "365," denoting value every day of the year.The retailer plans to expand

AUSTIN, Texas -- Whole Foods Market here plans to launch a low-cost private-label line in an effort to compete against stores like Trader Joe's and conventional supermarkets.

"It's natural products at lower prices," Peter Roy, president of Whole Foods, told SN.

The new line, slated to hit the shelves in about a month, is called "365," denoting value every day of the year.

The retailer plans to expand the line quickly, possibly introducing 100 stockkeeping units by th

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