LOW PRICES GROW ON ORGANIC STORE LINES

EDISON, N.J. -- As organic products become increasingly mainstream, several retailers have seized the opportunity to put their own face on the category. Competition among these emerging private-label brands is already leading to low prices for consumers in some regions.In metro New York, ShopRite, Edison, N.J., and Stop & Shop, Quincy, Mass., were offering several of their newly launched natural and

EDISON, N.J. -- As organic products become increasingly mainstream, several retailers have seized the opportunity to put their own face on the category. Competition among these emerging private-label brands is already leading to low prices for consumers in some regions.

In metro New York, ShopRite, Edison, N.J., and Stop & Shop, Quincy, Mass., were offering several of their newly launched natural and organic private-label items at aggressive price points in last week's circulars.

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