LOWES GIVES WARM AD TO ENTREE LINE FROM OUTSIDE

WINSTON-SALEM, N.C. -- Lowes Food Stores here is aggressively promoting a new line of branded fresh-prepared entrees that the retailer is sourcing from outside.When the 54-unit chain introduced the line, it devoted nearly half a page in its ad circular to describing the restaurant-based origins of the products.In the ad and on the packaging for the line, Lowes is using the manufacturer's brand name

WINSTON-SALEM, N.C. -- Lowes Food Stores here is aggressively promoting a new line of branded fresh-prepared entrees that the retailer is sourcing from outside.

When the 54-unit chain introduced the line, it devoted nearly half a page in its ad circular to describing the restaurant-based origins of the products.

In the ad and on the packaging for the line, Lowes is using the manufacturer's brand name -- Ed & Joan DeLuca -- instead of a proprietary label or brand. The retai

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