LOYALTY CARD PARTICIPATION PEAKS, SURVEY SHOWS

SCHAUMBURG, Ill. - Loyalty programs have reached their saturation point, with the percentage of U.S. households belonging to programs remaining steady at around 82% for the past four years, an ACNielsen survey showed.At the same time, few retailers take full advantage of the data available through the programs."Frequent shopper programs are fairly well distributed in the grocery industry," said Todd

SCHAUMBURG, Ill. - Loyalty programs have reached their saturation point, with the percentage of U.S. households belonging to programs remaining steady at around 82% for the past four years, an ACNielsen survey showed.

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