IS LOYALTY IN THE CARDS?

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and worthwhile.Since their inception more than a decade ago, these programs have largely been confined to offering cents-off discounts to shoppers who join. Consequently, every shopper receives the same reward

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and worthwhile.

Since their inception more than a decade ago, these programs have largely been confined to offering cents-off discounts to shoppers who join. Consequently, every shopper receives the same reward regardless of how loyal they are to a brand or to the store as demonstrated by their

Register to view the full article

test - Advanced Registered User

Already a member? .