IS LOYALTY IN THE CARDS?

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and worthwhile.Since their inception more than a decade ago, these programs have largely been confined to offering cents-off discounts to shoppers who join. Consequently, every shopper receives the same reward

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and worthwhile.

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