Loyalty Program Cuts Defections

NEW YORK If losing shoppers to Wal-Mart Stores and other outlets remains an ongoing anxiety for food retailers, Green Hills is gaining a measure of comfort from its SmartShop loyalty program. The program was launched at the one-store independent, based in Syracuse, N.Y., last May. Since then, our annualized customer defection rate is the lowest we've seen in the past five years, and it's continuing

NEW YORK — If losing shoppers to Wal-Mart Stores and other outlets remains an ongoing anxiety for food retailers, Green Hills is gaining a measure of comfort from its SmartShop loyalty program.

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