LOYALTY PROGRAM GARNERS 80% SIGN-UP RATE AT FOODTOWN

NEW ORLEANS -- A year ago, PSK Supermarkets, dba Foodtown, Mount Vernon, N.Y., had no loyalty program or any kind of a shopper card. But following the launch of such a program last summer in eight of its 11 stores, the chain has signed up about 80% of the customers in those stores, said Noah Katz, vice president, speaking at the ninth annual Conference on Global Electronic Marketing, also known as

NEW ORLEANS -- A year ago, PSK Supermarkets, dba Foodtown, Mount Vernon, N.Y., had no loyalty program or any kind of a shopper card. But following the launch of such a program last summer in eight of its 11 stores, the chain has signed up about 80% of the customers in those stores, said Noah Katz, vice president, speaking at the ninth annual Conference on Global Electronic Marketing, also known as GEMCON, last month.

This extraordinary success was due to comprehensive planning, an agg

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