LOYALTY PROGRAM USE ROSE LAST YEAR: SURVEY

SCOTTSDALE, Ariz. -- The number of U.S. households participating in frequent shopper programs reached 74% in 2000 -- up from 70% in 1999, according to the fifth annual Frequent Shopper Survey scheduled for release today by ACNielsen U.S., Schaumburg, Ill.Todd Hale, ACNielsen senior vice president, consumer analytics, announced the findings in a presentation to the Food Marketing Institute's Advertising

SCOTTSDALE, Ariz. -- The number of U.S. households participating in frequent shopper programs reached 74% in 2000 -- up from 70% in 1999, according to the fifth annual Frequent Shopper Survey scheduled for release today by ACNielsen U.S., Schaumburg, Ill.

Todd Hale, ACNielsen senior vice president, consumer analytics, announced the findings in a presentation to the Food Marketing Institute's Advertising Marketing Executive Conference here.

In an interview with SN prior to the

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