LUCKY SCORES WITH EVENT TIED TO WORLD CUP PRODUCTS

DUBLIN, Calif. -- Lucky Stores here capitalized on the soccer mania that swept the nation last month by assembling a promotion tied to the World Cup games being played in the Rose Bowl in Pasadena.The promotion, held by Lucky's southern California division, cut across grocery and nonfood category lines, to tie in all the branded merchandise on which there were World Cup promotional offers.Shoppers

DUBLIN, Calif. -- Lucky Stores here capitalized on the soccer mania that swept the nation last month by assembling a promotion tied to the World Cup games being played in the Rose Bowl in Pasadena.

Register to view the full article