LUCKY USES SKI AND PEPSI PROMOTION WITH COUPONS TO GIVE VOLUME A LIFT

SAN LEANDRO, Calif. -- Lucky Stores here has taken to the slopes with a promotion involving Pepsico, Purchase, N.Y., and two ski resorts in California.A two-page ad in Lucky's Smart Shopper's Buying Guide encouraged consumers to "Save up to $10 on Lift Tickets" at Bear Valley and Sierra at Tahoe ski resorts. To receive a coupon at checkout, shoppers must buy a 9-ounce bag of Tostitos and a 2-liter

SAN LEANDRO, Calif. -- Lucky Stores here has taken to the slopes with a promotion involving Pepsico, Purchase, N.Y., and two ski resorts in California.

A two-page ad in Lucky's Smart Shopper's Buying Guide encouraged consumers to "Save up to $10 on Lift Tickets" at Bear Valley and Sierra at Tahoe ski resorts. To receive a coupon at checkout, shoppers must buy a 9-ounce bag of Tostitos and a 2-liter bottle of Pepsi. Coupons can be redeemed at either resort.

Lucky's declined to

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