LUNCH MEAT SALES PROFILED: SERVICE DELI, STORE LABELS WIN

CHICAGO -- The service deli counter, including store-label prepack items, accounts for about 60% of all lunch meat purchased, and the average household spends nearly twice as much on deli counter lunch meat as on manufacturer-branded prepacks.These were among the findings of a study sponsored by the National Pork Producers Council and National Cattlemen's Beef Association, and conducted by the NPD

CHICAGO -- The service deli counter, including store-label prepack items, accounts for about 60% of all lunch meat purchased, and the average household spends nearly twice as much on deli counter lunch meat as on manufacturer-branded prepacks.

These were among the findings of a study sponsored by the National Pork Producers Council and National Cattlemen's Beef Association, and conducted by the NPD Group, Rosemont, Ill.

The study: "Processed Purchasing Behavior at the Retail S

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