LUND REACHES OUT WITH NEW MAG

EDINA, Minn. - Free in-store magazines are becoming a popular way for retailers to extend their brand and promote their products. Lund Food Holdings here is using its new venture, Real Food, not only to promote its offerings but to reach beyond its store walls to prospective customers.In addition to its nine Lunds Food Market and 12 Byerly's stores, Lund distributed a few thousand copies of the November

EDINA, Minn. - Free in-store magazines are becoming a popular way for retailers to extend their brand and promote their products. Lund Food Holdings here is using its new venture, Real Food, not only to promote its offerings but to reach beyond its store walls to prospective customers.

In addition to its nine Lunds Food Market and 12 Byerly's stores, Lund distributed a few thousand copies of the November launch issue in doctor's offices, spas and luxury car dealerships - places likely

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