THE LURE OF ALTERNATIVE FORMATS

SN: Are nontraditional retail formats -- like supercenters or club stores -- proving to be a strong draw to your customers? How do you convince customers to stick with you? STEINBACH: We need to keep doing what we are doing and stressing that we are food experts. We need to keep our stores focused on food and on offering food solutions that consumers can't get at other formats, such as meal-planning,

SN: Are nontraditional retail formats -- like supercenters or club stores -- proving to be a strong draw to your customers? How do you convince customers to stick with you? STEINBACH: We need to keep doing what we are doing and stressing that we are food experts. We need to keep our stores focused on food and on offering food solutions that consumers can't get at other formats, such as meal-planning, recipes, nutritional information, quality and variety. With all that, consumers will stick

Register to view the full article