LURE OF SEAFOOD PROMOTIONS IS A MAJOR BENEFIT TO BOTTOM LINE

BOSTON -- Savvy seafood promotions can make shopping more fun, introduce new products and drastically increase profits, according to a panel of retailers who spoke at the International Boston Seafood Show here.A trio of retail seafood experts, as well as a processor, shared pointers on planning successful promotions and offered a valuable grab bag of their own personal favorites in a session moderated

BOSTON -- Savvy seafood promotions can make shopping more fun, introduce new products and drastically increase profits, according to a panel of retailers who spoke at the International Boston Seafood Show here.

A trio of retail seafood experts, as well as a processor, shared pointers on planning successful promotions and offered a valuable grab bag of their own personal favorites in a session moderated by J. Wain Jackson, the retail marketing director of the Alaska Seafood Marketing I

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TAGS: Seafood