LYONS STICKING WITH BARNEY STRATEGY

RICHARDSON, Texas - Lyons Group is marching to the beat of a different dinosaur.the children's video crowd, this company has achieved extraordinary success for its products, and for the retailers who sell them."We feel that as long as we remain true to our consumer, they will want the product because of what it delivers," said Debbie Ries, director of sales.Lyons Group's marketing strategies differ

RICHARDSON, Texas - Lyons Group is marching to the beat of a different dinosaur.

the children's video crowd, this company has achieved extraordinary success for its products, and for the retailers who sell them.

"We feel that as long as we remain true to our consumer, they will want the product because of what it delivers," said Debbie Ries, director of sales.

Lyons Group's marketing strategies differ markedly from other successful video programming suppliers. For

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