MAD BUTCHER EVENT BUILDS UP DISPLAYS, EXCITEMENT, VOLUME

PINE BLUFF, Ark. -- The Mad Butcher Supermarkets here has instituted a Candy & Snack Carnival promotion, which has proven to be a sane approach to competing with mass merchandisers for candy sales.The nine-store operator's Carnival is a week-long promotional event that focuses on massive displays of low-priced candy items."We sat down and decided that we're not going to just sit here and let the discounters

PINE BLUFF, Ark. -- The Mad Butcher Supermarkets here has instituted a Candy & Snack Carnival promotion, which has proven to be a sane approach to competing with mass merchandisers for candy sales.

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