MAD BUTCHER EVENT BUILDS UP DISPLAYS, EXCITEMENT, VOLUME

PINE BLUFF, Ark. -- The Mad Butcher Supermarkets here has instituted a Candy & Snack Carnival promotion, which has proven to be a sane approach to competing with mass merchandisers for candy sales.The nine-store operator's Carnival is a week-long promotional event that focuses on massive displays of low-priced candy items."We sat down and decided that we're not going to just sit here and let the discounters

PINE BLUFF, Ark. -- The Mad Butcher Supermarkets here has instituted a Candy & Snack Carnival promotion, which has proven to be a sane approach to competing with mass merchandisers for candy sales.

The nine-store operator's Carnival is a week-long promotional event that focuses on massive displays of low-priced candy items.

"We sat down and decided that we're not going to just sit here and let the discounters take this category away from us," said Roger Burks, senior vice

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