MAD COW FALLOUT: RETAILERS RECALL BEEF, REASSURE CUSTOMERS

SEATTLE -- Supermarkets in the West and Northwest moved swiftly to reassure their customers after news surfaced that a slaughtered cow from Washington state tested positive for mad cow disease, according to an SN survey of several retailers.In a textbook response similar to other operators interviewed, managers at Yoke's Foods here posted fact sheets in all 12 stores within hours of the announcement

SEATTLE -- Supermarkets in the West and Northwest moved swiftly to reassure their customers after news surfaced that a slaughtered cow from Washington state tested positive for mad cow disease, according to an SN survey of several retailers.

In a textbook response similar to other operators interviewed, managers at Yoke's Foods here posted fact sheets in all 12 stores within hours of the announcement to let customers know that the beef sold at Yoke's is safe. Managers also were ready

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