MADE IN THE SHADE

This summer and increasingly throughout the year, consumers are getting tans sans the sun, and retailers are basking in the afterglow.Consumers' awareness of the potential dangers of the sun's rays, coupled with their desire to still have that bronzed summer glow, have brightened sales in the sun care category, according to retailers, manufacturers and analysts.The total sun care category garnered

This summer and increasingly throughout the year, consumers are getting tans sans the sun, and retailers are basking in the afterglow.

Consumers' awareness of the potential dangers of the sun's rays, coupled with their desire to still have that bronzed summer glow, have brightened sales in the sun care category, according to retailers, manufacturers and analysts.

The total sun care category garnered $533 million in sales for the 52-week period ending May 20, a 6.5% jump from l

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