THE MAGAZINE CONNECTION

It has been a hot summer for magazine tie-in promotions.In relentless pursuit of opportunities to bring added value to their packaged goods advertisers, publishers of popular consumer magazines have been developing creative co-promotion activities that integrate in-store marketing.As more magazines discover how to leverage the valueof in-store activity, brand marketers who play along are gaining added

It has been a hot summer for magazine tie-in promotions.

In relentless pursuit of opportunities to bring added value to their packaged goods advertisers, publishers of popular consumer magazines have been developing creative co-promotion activities that integrate in-store marketing.

As more magazines discover how to leverage the value

of in-store activity, brand marketers who play along are gaining added retail exposure that might otherwise be unattainable -- or

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