MAGAZINE DISTRIBUTORS WIDENING ROLE

NEW ORLEANS -- More periodicals distributors have become category managers rather than delivery agents. They are helping their retailers cut costs rather than inventory to become more efficient in today's competitive environment.Several examples of how periodicals distributors are working with their retailer partners were presented here last month at a workshop on retailer trends held during Marketplace

NEW ORLEANS -- More periodicals distributors have become category managers rather than delivery agents. They are helping their retailers cut costs rather than inventory to become more efficient in today's competitive environment.

Several examples of how periodicals distributors are working with their retailer partners were presented here last month at a workshop on retailer trends held during Marketplace '95, a conference and trade show sponsored by several independent distributor ass

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