MAGAZINE INDUSTRY TO FIGHT FOR RETAIL SPACE

WASHINGTON -- The magazine industry is getting ready to rumble.Through trade groups like the Magazine Publishers of America, New York, the industry's publishers, wholesalers and national distributors -- supported by some respected consultants -- are readying a comprehensive marketing plan to convince retailers anew of the importance of magazines to their product mix."We plan to take the program to

WASHINGTON -- The magazine industry is getting ready to rumble.

Through trade groups like the Magazine Publishers of America, New York, the industry's publishers, wholesalers and national distributors -- supported by some respected consultants -- are readying a comprehensive marketing plan to convince retailers anew of the importance of magazines to their product mix.

"We plan to take the program to our nation's largest retail chains -- supermarkets, mass merchants, drug,

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