MAGAZINE INDUSTRY WARMING TO SBT: STUDY

NEW YORK -- Magazine suppliers are getting closer to accepting scan-based trading, said Bill Bishop, president, Willard Bishop Consulting, Barrington, Ill.Bishop worked with the Magazine Retail Advisory Council of the Magazine Publishers of America here to survey magazine wholesalers, national distributors and publishers on SBT."The study shows that movement toward SBT is progressing, and people have

NEW YORK -- Magazine suppliers are getting closer to accepting scan-based trading, said Bill Bishop, president, Willard Bishop Consulting, Barrington, Ill.

Bishop worked with the Magazine Retail Advisory Council of the Magazine Publishers of America here to survey magazine wholesalers, national distributors and publishers on SBT.

"The study shows that movement toward SBT is progressing, and people have a more realistic idea of what it is going to take to get it right," Bishop

Register to view the full article

test - Advanced Registered User

Already a member? .