MAGAZINE PLAYERS VIE FOR CATEGORY ROLE

NEW YORK -- Category management has arrived in the magazine aisle.In recent weeks, companies as diverse as ICD-Hearst and Time Warner Co.'s TDS, both national magazine distributors, mega-wholesalers Hudson News and ARAmark Magazine and Book Services, and publishers Ziff-Davis and Conde Nast, to name just a few, have stepped up with new programs aimed at retail chains."This industry is literally reinventing

NEW YORK -- Category management has arrived in the magazine aisle.

In recent weeks, companies as diverse as ICD-Hearst and Time Warner Co.'s TDS, both national magazine distributors, mega-wholesalers Hudson News and ARAmark Magazine and Book Services, and publishers Ziff-Davis and Conde Nast, to name just a few, have stepped up with new programs aimed at retail chains.

"This industry is literally reinventing itself," said Mike Gummeson, president of ARAmark Magazine and B

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