MAGAZINE PROMOTIONAL DISPLAYS GAINING FAVOR

CHICAGO -- The merchandising thrust today for magazines sold at supermarkets is out of the main line.More than ever before, publishers and distributors are enticing retailers to give up valuable floor space by offering them sophisticated promotional display programs that they are selling with greater frequency, according to publication executives surveyed at the FMI Convention held here early this

CHICAGO -- The merchandising thrust today for magazines sold at supermarkets is out of the main line.

More than ever before, publishers and distributors are enticing retailers to give up valuable floor space by offering them sophisticated promotional display programs that they are selling with greater frequency, according to publication executives surveyed at the FMI Convention held here early this month.

Such programs range from simple display pieces used to feature special i

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