LANDOVER, Md. -- Giant Food, a division of Ahold USA, here has scored a triple play in a promotional effort with Shape Magazine and Kellogg Co.
Last month marked the third year for the promotion, which offers Giant shoppers a free copy of Shape Magazine, a $2.99 value, with the purchase of two packages of Kellogg's cereal.
Steed Edwards, Giant Food's category manager, breakfast cereals, explained the goal of the account-specific program. Besides the obvious higher sales ring i