MAGAZINE TIE-IN SHAPES UP GIANT

LANDOVER, Md. -- Giant Food, a division of Ahold USA, here has scored a triple play in a promotional effort with Shape Magazine and Kellogg Co.Last month marked the third year for the promotion, which offers Giant shoppers a free copy of Shape Magazine, a $2.99 value, with the purchase of two packages of Kellogg's cereal.Steed Edwards, Giant Food's category manager, breakfast cereals, explained the

LANDOVER, Md. -- Giant Food, a division of Ahold USA, here has scored a triple play in a promotional effort with Shape Magazine and Kellogg Co.

Last month marked the third year for the promotion, which offers Giant shoppers a free copy of Shape Magazine, a $2.99 value, with the purchase of two packages of Kellogg's cereal.

Steed Edwards, Giant Food's category manager, breakfast cereals, explained the goal of the account-specific program. Besides the obvious higher sales ring i

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