MAGAZINE VENDORS VIE FOR CATEGORY MANAGEMENT

Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category management activities."The demographic data news distributors are planning to develop as part of category management could possibly help identify and target customers for marketing other products," said Dan Black, buyer-merchandiser at Raley's Supermarkets,

Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category management activities.

"The demographic data news distributors are planning to develop as part of category management could possibly help identify and target customers for marketing other products," said Dan Black, buyer-merchandiser at Raley's Supermarkets, West Sacramento, Calif. Raley's has gone from six magazine distributors to on

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