MAGAZINES BREAK OUT OF SINGLE COPY SALES SLUMP: MPA

WASHINGTON -- After a prolonged dry spell, single-copy magazine sales were up in 2002, said speakers at the Retail Conference of the Magazine Publishers of America, New York, here last week.While advertising sales were up last year, and new subscriptions also are showing promise, "newsstand sales have made the most pronounced shift and are the strongest they have been in many years," said Nina B.

WASHINGTON -- After a prolonged dry spell, single-copy magazine sales were up in 2002, said speakers at the Retail Conference of the Magazine Publishers of America, New York, here last week.

While advertising sales were up last year, and new subscriptions also are showing promise, "newsstand sales have made the most pronounced shift and are the strongest they have been in many years," said Nina B. Link, president and chief executive officer of the MPA.

Citing numbers from the

Register to view the full article

test - Advanced Registered User

Already a member? .