MAGAZINES HIT THE ROAD FOR PROMOTION EVENTS

In an effort to drive magazine sales at the retail level, publishers are collaborating with supermarket retailers and have hit the road this summer with several health promotions.Both Health and Prevention magazines are taking their wellness message straight to the consumer by way of retailers' parking lots. The events, which run through the end of the year, mark the first time either publication

In an effort to drive magazine sales at the retail level, publishers are collaborating with supermarket retailers and have hit the road this summer with several health promotions.

Both Health and Prevention magazines are taking their wellness message straight to the consumer by way of retailers' parking lots. The events, which run through the end of the year, mark the first time either publication has used a truck to disseminate its message.

"We wanted to build a program that

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