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Once relegated to a few major holidays and sporting events each year, event marketing with beverages has spilled over into almost every holiday and event imaginable, as retailers and manufacturers tap into a multitude of promotional channels to boost sales. And while a slew of national promotions around events like the Super Bowl still exist, retailers and vendors are embarking on more local promotions

Once relegated to a few major holidays and sporting events each year, event marketing with beverages has spilled over into almost every holiday and event imaginable, as retailers and manufacturers tap into a multitude of promotional channels to boost sales. And while a slew of national promotions around events like the Super Bowl still exist, retailers and vendors are embarking on more local promotions than ever before, as their market research becomes more sophisticated and they realize the

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