MAIN TAKEOUT INGREDIENTS CALLED SIMPLICITY, SPEED AND EASE

SAN DIEGO -- Consumers who participated in a fresh-meals conference said they would put simplicity and convenience at the top of the menu.They were part of a focus group convened recently at Homer '99, an event sponsored here by the Institute for International Research, New York. The participants also gave short shrift to national brands when it comes to fresh, prepared entrees sold in the supermarket,

SAN DIEGO -- Consumers who participated in a fresh-meals conference said they would put simplicity and convenience at the top of the menu.

They were part of a focus group convened recently at Homer '99, an event sponsored here by the Institute for International Research, New York. The participants also gave short shrift to national brands when it comes to fresh, prepared entrees sold in the supermarket, and indicated they categorize takeout food by type such as Italian, Chinese or Ame

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