MAINSTREAM FILMS BRIGHTEN SALES SCENE

Bolstered by "Titanic" and under-$10 movie programs, supermarkets saw a significant jump in the percentage of sell-through video sales in 1998 coming from non-children's theatrical movies.Adult-oriented titles comprised 35% of sell-through for supermarkets responding to SN's video survey. This is the highest percentage recorded in the four years that SN has asked about this category. From 1995 through

Bolstered by "Titanic" and under-$10 movie programs, supermarkets saw a significant jump in the percentage of sell-through video sales in 1998 coming from non-children's theatrical movies.

Adult-oriented titles comprised 35% of sell-through for supermarkets responding to SN's video survey. This is the highest percentage recorded in the four years that SN has asked about this category. From 1995 through 1997, non-children's theatrical movies represented 32%, 33% and 32%, respectively.

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