MAINSTREAM GOURMET

As Americans' tastes are becoming more sophisticated, retailers are searching for more ways to make their particular stores stand out from the crowd. Providing specialty, gourmet products under a supermarket's own label is one effective method of rising above the mainstream.Years ago, American supermarket shoppers wanted a cake mix for convenience. Now, consumers have taken it so many steps further,

As Americans' tastes are becoming more sophisticated, retailers are searching for more ways to make their particular stores stand out from the crowd. Providing specialty, gourmet products under a supermarket's own label is one effective method of rising above the mainstream.

Years ago, American supermarket shoppers wanted a cake mix for convenience. Now, consumers have taken it so many steps further, and any dessert worthy of a fashionable dinner party has to be something unusual with

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