MAINTAINING THE BUZZ

Limited editions can help restore interest in otherwise-tired beverage categories like beer and soda. Yet after seeing their mixed record with consumers, some retailers wonder if the small sales lift they bring is worth it.Dahl's Food Markets, Des Moines, Iowa, sticks to promoting traditional drinks and standard line extensions, items that are proven winners, said Ross Nixon, vice president of merchandising."We

Limited editions can help restore interest in otherwise-tired beverage categories like beer and soda. Yet after seeing their mixed record with consumers, some retailers wonder if the small sales lift they bring is worth it.

Dahl's Food Markets, Des Moines, Iowa, sticks to promoting traditional drinks and standard line extensions, items that are proven winners, said Ross Nixon, vice president of merchandising.

"We pretty much let the special flavors or new beverages speak for t

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