MAJOR STUDIOS FOCUSED ON GROWING SUPERMARKET VIDEO

Top home entertainment executives from the major movie studios are now focused on growing the video business in supermarkets.They understand the obstacles that retailers see, such as shrink and aggressive pricing competition, but with the mass, electronics and specialty video channels up to speed on DVD, the executives see supermarkets as their next big challenge. At a recent video show, they told

Top home entertainment executives from the major movie studios are now focused on growing the video business in supermarkets.

They understand the obstacles that retailers see, such as shrink and aggressive pricing competition, but with the mass, electronics and specialty video channels up to speed on DVD, the executives see supermarkets as their next big challenge. At a recent video show, they told SN that category management and a balanced approach to new releases and catalog product

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