MAKIN' WAVES

Like a struggling prize fighter searching for the knockout punch that will bring success and notoriety, many retail seafood departments are finding that building sales is a hit-and-miss effort. However, it doesn't have to be.Clemens Markets, Kulpsville, Pa., is winning new fans -- and profits -- with the idea that promoting the fight is just as important as throwing a punch.Here, the effort to differentiate

Like a struggling prize fighter searching for the knockout punch that will bring success and notoriety, many retail seafood departments are finding that building sales is a hit-and-miss effort. However, it doesn't have to be.

Clemens Markets, Kulpsville, Pa., is winning new fans -- and profits -- with the idea that promoting the fight is just as important as throwing a punch.

Here, the effort to differentiate the seafood department from competitors' goes hand-in-hand with well

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TAGS: Seafood