MAKING - AND MOVING - THE RIGHT STUFF

It is coming soon to a supermarket near you: Efficient Product Introduction.Already, a very few leading-edge brand marketers are tasting the advantages that can flow from product development programs grounded in information technology.The idea is to use information tools -- such as category management, micromarketing and trend analyses -- to help pick exactly the right stuff to make, and then not

It is coming soon to a supermarket near you: Efficient Product Introduction.

Already, a very few leading-edge brand marketers are tasting the advantages that can flow from product development programs grounded in information technology.

The idea is to use information tools -- such as category management, micromarketing and trend analyses -- to help pick exactly the right stuff to make, and then not waste any time making it.

Done right, Efficient Product Introducti

Register to view the full article