MAKING CARDS COUNT

LONDON (FNS) -- British food retailers are finally beginning to use the mountains of data they're collecting from their loyalty-card programs to launch marketing targeted at specific customer groups. One of the key questions they want to answer is whether they are attracting truly loyal customers.Three of the largest British food retailers -- Tesco, Cheshunt, England; J. Sainsbury here; and Safeway,

LONDON (FNS) -- British food retailers are finally beginning to use the mountains of data they're collecting from their loyalty-card programs to launch marketing targeted at specific customer groups. One of the key questions they want to answer is whether they are attracting truly loyal customers.

Three of the largest British food retailers -- Tesco, Cheshunt, England; J. Sainsbury here; and Safeway, Hayes, England -- rushed to introduce loyalty-card programs over an 18-month period b

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