MAKING THE CASE

Everywhere consumers shop nowadays, stores are piled high with cases of beverages -- from water and beer to soda and alternative drinks -- packaged in 12-, 24- and even 18-packs for shoppers with unquenchable thirsts.While warehouse stores may have started this trend of larger packages, traditional grocers and convenience stores are pushing cases too, enabling them to effectively compete with other

Everywhere consumers shop nowadays, stores are piled high with cases of beverages -- from water and beer to soda and alternative drinks -- packaged in 12-, 24- and even 18-packs for shoppers with unquenchable thirsts.

While warehouse stores may have started this trend of larger packages, traditional grocers and convenience stores are pushing cases too, enabling them to effectively compete with other retailers who specialize in bulk.

According to Bill Bishop, president of Willa

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TAGS: Center Store