MAKING CONNECTIONS

Retailers and manufacturers have traditionally marketed to shoppers through a combination of weekly circulars, in-store displays, coupons distributed through freestanding inserts, and perhaps TV and radio ads.But Minneapolis-based Supervalu has designed a new scenario for reaching shoppers that emphasizes in-store electronic media and personalization. Called "avenu," it includes coupon-dispensing

Retailers and manufacturers have traditionally marketed to shoppers through a combination of weekly circulars, in-store displays, coupons distributed through freestanding inserts, and perhaps TV and radio ads.

But Minneapolis-based Supervalu has designed a new scenario for reaching shoppers that emphasizes in-store electronic media and personalization. Called "avenu," it includes coupon-dispensing kiosks, checkout coupon printers, digital screens and audio broadcasts.

"Avenu i

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TAGS: Supervalu