What's your beef? Whose chicken?
These questions weigh on the minds of many a supermarket retailer as they add organic, grass-fed, humane-certified and free-range products to their meat cases. It's hard to recall the last time there was so much buzz in this commodity category.
"It's growing quickly, and our stamp on it is we want to give our customers a choice," said Kenan Judge, assistant vice president of meat operations for Hy-Vee Food Stores in West Des Moines, Iowa.