MAKING DOUGH IN THE '90S

CORONADO, Calif. -- The most elusive commodity for brand marketers in the remainder of the decade will be growth, says Pillsbury Chief Executive Officer Paul Walsh."All consumer foods companies are struggling for it," he says. "We are in a flattish environment from a population point of view and certainly from a pricing point of view. So in our company, what that means is we have got to work harder

CORONADO, Calif. -- The most elusive commodity for brand marketers in the remainder of the decade will be growth, says Pillsbury Chief Executive Officer Paul Walsh.

"All consumer foods companies are struggling for it," he says. "We are in a flattish environment from a population point of view and certainly from a pricing point of view. So in our company, what that means is we have got to work harder at getting the

consumer's attention. We've got to work harder at making sure w

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