All the pieces are starting to fall into place for DVD.
Prices are coming down, with some hardware now priced below $300. A wide variety of retailers are carrying the software for sell-through and rental. Advertising and promotion will be everywhere during the fourth-quarter selling season.
Supermarkets have not hesitated to get involved. For example, in a new Giant Eagle video department in a Parma, Ohio, store, DVD is featured prominently for rental and sale near an ent