MAKING HOUSE CALLS

Home-shopping programs promise to usher in a new age of retailing by radically altering how customers order and receive products.The specter of such change already has prompted many retailers to begin offering a home-shopping program, via telephone, fax or the Internet, and in many cases to partner with third-party firms to provide the service.Yet, despite the swirl of publicity surrounding the potential

Home-shopping programs promise to usher in a new age of retailing by radically altering how customers order and receive products.

The specter of such change already has prompted many retailers to begin offering a home-shopping program, via telephone, fax or the Internet, and in many cases to partner with third-party firms to provide the service.

Yet, despite the swirl of publicity surrounding the potential of home shopping to capture a major share of supermarket business -- so

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