MAKING SAUCES PERFORM

Managing and merchandising the pasta sauce category has become something of a three-ring circus for buyers and category managers.Recent brand, variety and flavor introductions have turned retailers into jugglers as they decide which products to carry, and how and where to promote them.One thing most retailers agree on is that premium sauces are the segment that's driving the category.Gary Rygg, director

Managing and merchandising the pasta sauce category has become something of a three-ring circus for buyers and category managers.

Recent brand, variety and flavor introductions have turned retailers into jugglers as they decide which products to carry, and how and where to promote them.

One thing most retailers agree on is that premium sauces are the segment that's driving the category.

Gary Rygg, director of nonperishables at Thrifty Foods, Burlington, Wash., said the

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