MANAGING CATEGORY SAID TO BE NO CAKEWALK

CHICAGO -- To some of those in charge of executing supermarket bakery category management, the issue can be as elusive as that perfect cheesecake recipe."Finding a definition for category management is as hard as finding one for home-meal replacement," admitted Bill Mihu, director of bakery operations at Schnuck Markets, St. Louis, at the Retailer's Bakery Association conference here.For others, category

CHICAGO -- To some of those in charge of executing supermarket bakery category management, the issue can be as elusive as that perfect cheesecake recipe.

"Finding a definition for category management is as hard as finding one for home-meal replacement," admitted Bill Mihu, director of bakery operations at Schnuck Markets, St. Louis, at the Retailer's Bakery Association conference here.

For others, category management takes on a harder edge.

"Our new products are cost

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